Job Description
DESCRIPTION
About Amazon Music
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
We are looking for an experienced Brand Media Planner to own a multi-million dollar global budget with a strategic focus on driving growth and awareness for Amazon Music. In this role, you will build highly impactful full funnel campaigns and test into white space opportunities. You will define, execute, and measure Brand Paid Media marketing from strategy to execution to drive scalable growth for the business including manual campaign execution, testing, and developing scalable processes with agencies. You will be a full-funnel media expert owning media mix and targeting strategy, with a strong focus on improving 1P/3P measurement, to develop a playbook for upper funnel paid media activity. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Key job responsibilities
* Manage a multi-million dollar global media budget to drive awareness and adoption of Amazon Music
* Develop and execute integrated marketing campaigns across a variety of digital and traditional media channels including Social, Video, Audio, Programmatic, Out of Home and more
* Optimize media mix and targeting to improve efficiency and ROI
* Lead measurement and analytics efforts to provide data-driven insights that inform future campaign planning, including running Brand Lift Studies and leveraging in-house models for financial impact
* Collaborate cross-functionally with creative, content, and brand teams to ensure cohesive messaging and brand positioning
* Manage relationships with media agencies and vendors to ensure flawless campaign execution
* Contribute to GTM (go-to-market) plans and collaborate with stakeholder teams for full-funnel alignment for major programs (Amazon Music Live, Prime Day, Amazon Music Thursday Night Football, etc.)
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising
Job Tags
Full time, Internship, Night shift,