What You Will Achieve (First 12 Months)
• Customer Acquisition: 50%+ new buyer growth via Blinkit, Zepto, BigBasket — set citywise and SKU-specific
targets.
• Performance KPIs: ≥4.0% CTR on top assets, ≥15% CTAs hit on seasonal campaigns, 30–50% improvement
in add-to-cart/checkout rate.
• Creative Output: Ship 60+ high-performing content assets/month — at least half made on Nano Banana/Veo 3
or similar AI.
• AI-Driven Scaling: Reduce UGC/creative cost per asset by 80% using Nano Banana + Veo 3 + n8n stacks.
• ROAS: ≥3.5 blended across Meta, Google, and Q-comm ads.
• SEO/Organic: Top-3 rank for 15+ keywords and +150% organic sessions to ecavo.in.
• Influencer ROI: 1000+ regional collabs/year across all selling regions at CAC ≤ paid performance.
Core Responsibilities
GTM & Full-Funnel Growth
• Architect campaigns to maximize CTR, CVR, and sales lift with tracking and LTV analysis.
• Run aggressive A/B and multivariate tests across channels.
• Deploy city-specific pricing and promotions inside Q-commerce consoles.
AI & Creative Automation
• Use Nano Banana, Google Veo 3, ChatGPT, Midjourney, and n8n to generate UGC, social videos, and ad
creative at scale.
• Drive brand consistency while personalizing creative for seasonality, region, and SKU.
Analytics & Performance
• Build dashboards (GA4, Looker, Q-comm) showing ROI, CTA performance, and creative effectiveness.
• Implement server-side & event-based tracking (n8n, webhook, API) to capture real conversion data.
Influencer & Community
• Grow networks with regional food creators.
• Set up AI-based UGC pipelines to scale content.
CRO & CRM
• Revamp landing flows, use WhatsApp/email/SMS triggers to increase repeat by 30%.
• Drive segmented CTAs, monitor heatmaps and drop-offs.
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