Job Description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

• Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
• Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
• Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
• Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
• Manage and expand profitable affiliate and influencer relationships.
• Organic social media management and community moderation with intent to drive profitable traffic and awareness.
• Maintain marketing performance reports, documentation of results, insights, and best practices.
• Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

• Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
• Experience managing creative digital asset production with designers, influencers, and content creators.
• Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).

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